With 3.78 billion people on social media in 2021, you have to make it a point to stand out from the competition.
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It's no secret that marketing for financial advisors is complicated
Research indicates that financial brands tend to engage mid-tier influencers for their social media campaigns - 63% of the time, with micro-influencers coming in at a distant second. But community banks and credits unions are finding much success with micro and nano-influencers because their voices are closer to home — family and friends can be more influential in terms of which financial services providers consumers choose.
So how are financial brands engaging with agencies and influencers? In order for financial brands to succeed in this endeavor, they have to first contend with a myriad of regulatory laws and policies when developing their influencer marketing strategy, such as the Federal Trade Commission (FTC) Social Media Endorsement Guidelines and the Federal Financial Institutions Examination Council () Social Media Consumer Compliance and Risk Management Guidance, to name a few.